WHAT IS INCENTIVE TRAVEL?

and why you should consider it for your company.

Incentive Travel is a business-related program, designed to recognize achievements and reward the loyalty of a company’s staff and customers.  These programs are a powerful and effective way to motivate and incentivize staff/customers, as well as improve profits and business to customer engagement.

Generally, a company would appoint a reliable Travel Planner to assist in nominating a dedicated location/event, planned with a specific timeframe and itinerary in mind. Although there is no set method of execution, a typical program would require employees or customers to reach sales or purchase-based targets to obtain a place on a trip. In other cases, other KPI measures are put in place by a company to offer staff the motivation to strive for and achieve high performance and service levels.

A successful Incentive Program benefits greatly from a strong marketing and promotional campaign. This encourages an increase in motivation for your sales staff but also ensures that particular products are front of mind when your customers are making their buying decisions. It can also create healthy competition between employees/clients as they strive to achieving these milestones and rewards.

Incentive Travel Planners such as Travel & Sports Australia work with each company to create an Incentive Program that is specific and relevant to the company or reward program. A successful travel program works wonders if you have the interests of your employees/clients/customers in mind first and foremost. For example – if you had an office of sports tragics, an incentive to attend an iconic sporting event or see a specific team play would be more successful than sending them on a shopping trip to Bali.

Your employees, clients and customers can also be wonderful brand ambassadors for your company. A successful Incentive Travel program will have them raving about the experience with their friends and family.  This can be as beneficial as any marketing campaign and can help boost the image of who you are and what you do.  Word of mouth is one of the most effective methods of marketing your business; there’s no cost involved and people are more likely to believe friends or colleagues with firsthand experience.

Done properly, there is also the huge opportunity for a company to establish and grow business-to-customer relationships. When you travel together with colleagues or like-minded clients you will share experiences, adventures and memories that will forge a stronger bond and allow the chance to break down barriers. This can create many positives and help increase sales further.

Why is Incentive Travel better than cash?  Most cash incentives get spent on the household – bills, repairs or goods for the home – it rarely gets spent on treating the high-achieving individual.  Travel creates memories that last a lifetime as well as the chance to live experiences they may never have dreamt of.

People are working harder and longer than they have ever worked before, so the prospect of relaxed and rejuvenated employees returning from their trips is an enticing one. Our experience tells us those people come back motivated and ready to work towards achieving a place on the next incentive trip!

The ideas, destinations, experiences and opportunities are endless!!  Contact one of our specialist Incentive Travel Planners today to start planning Incentive Travel for your employees, clients and VIP’s!

SO, WHERE TO NOW?

A few ideas to get the juices flowing!

For all enquiries about how our MICE team can assist you and your company, call the office on (08) 9381 9555 or email mice@tasa.com.au